Blogs are supposed to be the magic bullet for online business.
Whether you’re a professional blogger, or your blog is built to buoy your regular business, you’re pressing publish for one primary reason: To build, engage, and nurture a ginormous audience. Not just big and ginormous – an audience so massive, you’re virtually guaranteed a flood of customers wide enough that your rivers of online revenue will never stop flowing.
At least that’s how it’s supposed to work.
Yet, the vast majority of blogs trudge along with an Alexa ranking soaring north of a million, with their authors seemingly screaming down an empty online hallway as the echo of their voices slowly fades amid the chirping crickets and digital tumbleweeds.
It wasn’t supposed to be this hard. You must be doing something wrong, or maybe missing something obvious. You search for help, but instead of answers you find yourself skidding along a slippery path littered with snake oil and bombastic claims:
Make 0 in just one hour with our no-fail system!
How I Make ,729.19 every week (while never changing out of my pajamas)
Tired of Losing? Beat any competitor to the front page of Google
The siren call is alluring, yet you can see the jagged rocks in the distance.
If it’s so easy to make 0 in an hour, why are they selling the system for , rather than hiring teams of people to do all the work and make them the money?
What if your competitor buys the same course – how fast will she knock you off of that top spot? Why do they always detail the amount down to the last decimal?
You’re skeptical, but hopeful. It seems like everyone is growing a giant site in no time, just not you. What’s their secret?
You open your wallet, carefully sidestepping the “results not typical” disclaimers. You sift through the nonsense, find a few kernels of solid advice, then diligently put them to work. But you find nothing but more crickets and tumbleweeds; maybe a scant handful of new visitors.
This is exhausting, but you don’t have to do it anymore. How to Build a Blog cuts through the crap and shows you why the guru strategies don’t always work, and how you can follow an A-B-C strategy that will.
It might not be easy, but it is possible. And “How to Build a Blog,” shows you exactly how with proven, tangible examples that you can start following tomorrow.